ROYAL NAVY

TV Sponsorship

Agency: Addiction London

Copywriter: Jo Trickett

Art Director: Emma Rene

The challenge: Create a sponsorship campaign for careers month on Bravo to engage young people and draw them in to the exciting opportunities that the Royal Navy offers.

The idea: Where could you be right now? 

We chose to challenge the 16-24 year old audience who were busy sitting on their couches, by giving them a glimpse of some of the more exciting things they could be doing in the Royal Navy at that very moment. We also revealed a more humorous side to the Royal Navy via a series of extended advertorials that directed viewers to the Royal Navy recruitment website.