Jacob's Creek

Agency: Havas EHS

Copywriter: Jo Trickett

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Demystifying the wine aisle with a POS campaign brimming with true character from Jacob’s Creek.

 

When it comes to wine, you don't need to know it all to know what you like. This campaign brings a down-to-earth attitude to the often bewildering choice of wine available. Pairing playful messaging with charming insights and interesting facts, the true character of Jacob’s Creek shines through in a series of bottle tags, shelf barkers, and occasion planners, enabling consumers to make confident, informed choices.