HONDA

Direct Mail | Email | POS | Web

Agency: Karmarama

Copywriter: Jo Trickett

Art Director: Emma Rene

The challenge: Convince Honda drivers that it’s worth the extra effort and perceived cost to take their vehicle to a Honda garage when their aftersales package has expired.

The idea: Get the extra mile as standard

Honda strives for 120% quality in everything they do. They never settle for ‘good enough’ and believe their customers shouldn’t either. We wanted to bring this brand truth to life in a way that encompassed every part of the Honda Aftersales journey – from servicing and MOTs to extended guarantees and tyres.

We created ‘The extra mile as standard’ as Honda’s service promise to all Honda owners, whether their vehicle has just rolled off the forecourt or been bought second hand.

The idea is brought to life through a series of exploded diagrams, illustrated by Peter Tarka, that showcase all the little details that Honda go the extra mile on for their customers. The campaign sits across all aftersales communications sent out by Honda dealerships – from direct mail to emails and POS.