HARRY POTTER
Creative Strategy | Email | Social | Web | App | Packaging | POS
Company: Wizarding World Digital | Warner Bros.
Role: Senior Creative Copywriter | Creative Lead (Freelance)
During five years at Wizarding World Digital, my role rapidly evolved from Senior Creative Copywriter to Creative Lead. From creating global campaigns and crafting compelling copy to developing product positioning and informing overall strategy, I worked closely with designers, product teams, and global franchise partners - including WB Games, LEGO, Cursed Child, and Warner Bros. Studio Tour - to deliver targeted digital campaigns across web, social, and CRM.
Harry Potter Fan Club
Engaging millions of Harry Potter fans in the ultimate fan club experience, inviting them to get closer to the magic with new digital experiences, exclusive offers, breaking news, and more.
Harry Potter Quiz Championship
Bringing Harry Potter fans from all over the world together to compete for their Hogwarts house and chase glory in this online Quiz Championship. This has now become a highlight in the Wizarding World calendar with regular Quiz Championships throughout the year. Go Ravenclaw!
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Harry Potter Fan Club Pin Seeking
Launching a range of highly collectible enamel pins and inspiring Harry Potter fans from all over the world to become dedicated Pin Seekers.
Harry Potter Fan Club Gold Membership
Delivering a paid tier to the Harry Potter Fan Club, allowing super fans to get even closer to the magic with a personalised interactive journal, exclusive video content, all 7 Harry Potter eBooks, exclusive offers and events, and 20% off at the Harry Potter Shop.
