HARPERCOLLINS

TV Sponsorship

Agency: Addiction London

Copywriter: Jo Trickett

Art Director: Emma Rene

The challenge: Drive sales of HarperCollins’ key crime authors throughout the summer read season, sponsoring crime dramas on Living TV. 

The idea: Get away with murder this summer 

We wanted to emulate the drama and suspense that both the books and the TV shows deliver so well, while keeping the idents light-hearted and entertaining. The result was a series of eerie and seemingly sinister idents with innocent outcomes that would inspire the audience to ‘Get away with murder this summer’.

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