EASYJET

CRM | Email

Agency: Havas EHS

Copywriter: Jo Trickett

Art Director: Emma Rene

The challenge: Using easyJet’s new brand positioning, ‘Europe by easyJet’, create greater consumer engagement throughout the customer journey via eCRM.

The idea: We totally refreshed easyJet’s eCRM journey from beginning to end, revealing relevant destinations in the context of real travellers’ experiences. With this new, more insightful approach we increased relevancy and engagement before, during and after their trip.

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